Motivation for starting Sales RX Podcast

Arjun Sundararajan: Tell us, I wanna go back to the time when you started this in 2020. What was the inspiration that made you think that I need to start a podcast and tell us more about your motivation. Yeah.

Chet Lovegren: Well, now everybody and their mom has a podcast, but back in late 2019, there wasn't too many. There were a couple that I listened to. You know, there was cardone zone, Grant Cardone. Victor Antonio has a great podcast as well. Willbarden salesman.org. So there are a couple sales podcasts out there. But they weren't in any caliber of where the sales and go to market podcasts are now. And so I thought a way of, like, a market opportunity, one to just build my own brand and build an audience, but also help people who have been in a position that I've been in before, which is Being bad at sales. Like, nobody's good at sales when they first start. Nobody's there's no such thing. I mean, there there's there's a thing as naturals, but they're in sales. It's like a lot of it can be taught. And even some of the best sellers aren't, like, having great conversations. It's about all the other things they do that they do really well. One of my favorite sellers of all time, if I listen to one of his discovery calls, I'd probably give him 20 points of feedback, but he's one of the top sellers I know because he does all the other things really well. So what people think makes a great seller is sometimes not actually what makes a person a great seller, but I wanted to provide people with an avenue that fits their personality to listen to a bunch of different ways that they can improve in their sales game. That they can get better. But then selfishly, of course, you know, wanted to build a brand, wanted to do something where there wasn't too saturated at the time, start developing a way to potentially, you know, start producing, clients and demand and all that stuff. So, yeah, it's been going strong. We've done a couple different iterations. On my 3rd iteration of the podcast. We've done a lot of different styles, formats, timing of the episode duration, all that kind of stuff, release schedules. But we're in a we're in a pretty we're in a pretty good place now. It's it's always changing though too.

Arjun Sundararajan: Algorithms, people's attention, how things are produced.

Chet Lovegren: I mean, we wouldn't, you know, I'm I'm doing it a little backwards because the length of episodes and what we're doing now is maybe something that would have been more valuable when long form content was a really big deal. But I like like zigging a little bit when people zag and trying my own thing and seeing how it works. But, you know, I'd be lying if I said in months, I'm probably not gonna change the format again just to change with the way that content is received and how you can create one piece of content and make that a week and a half's worth of content. You know, at a minimum. Definitely.

Arjun Sundararajan: Yeah. I I'm too eager to talk about that, but just like a few things before that, you talked