Goals: What did you want to achieve through your show? Do you track any metrics?
Behind the Mic | Running show consistenly for 500+ episodes with Steve Cuden
Arjun Sundararajan: But before that, I wanted to just also ask, through the times, how did you set yourself as, like, these are my goals? Like, what did you wanna chief through the show, did you even set goals for yourself and what metrics did you track along those lines? Sure.
Steve Cuden: Well, we'll we can talk about metrics. Though truthfully, per personal metrics, not so many, because I I've been free forming what it that I wanted to do with the show. My original goal, which is still the goal to a large extent, is to expose to as many people who are interested as possible, how they can make their careers go, how they can, start being creators or maybe they're creating a little bit, and they've been in the business for a while, whatever business we're talking about, and they don't know how to get to the next place, how to get to the next level. And so that was my goal was to put something out that would inform that would inspire and for people who were aspiring to be something, So I I always tell guests the show is inspirational and aspirational. And so that, therefore, the listener is hopefully gaining knowledge. That's what I'm trying to impart is knowledge of how this works. I like it.
Arjun Sundararajan: So so you're not about, like, these qualitative metric or quantitative metrics, but you're like, just, like, making sure that, like, This is causing an impact. This is making people feel like they are learning something out of it. It's an educational process. And I and I love that. Like, it's both inspirational and aspirational. Do you at all venture into quantitative metrics at all around this?
Steve Cuden: The most that I have going on is Google Analytics. Got it.
Arjun Sundararajan: Got it. Okay.
Steve Cuden: So we we're tracking I have a social media person that I work with, and I also have a web mistress. It's a woman. It's fantastic. And so we do track what's going on with the show, and we're always looking to improve our numbers, which by the way, as anyone who does this as as you do and I do, you know, it's not easy today because they're well over a 1,000,000, if not many, more than that podcast. And you're trying to elbow your way into that world and getting some attention. And so we're always fighting that battle of how do you get more ears because the show is audio only. How do you get more people to listen? So the analytics part of it is really important. But I focus less on the analytics personally than I do on the quality of the show. Thank you. The quality of the questions, the guests that I have on, one of the criterion for the guests, is that they have to have been successful in some way at what they do. They have to have been a professional, usually in some way. Not just anybody who's interested can be on the show.
Arjun Sundararajan: Though though that very well may be a part of the show someday that somebody comes on as not a professional has made no money, but somehow made a splash, but isn't successful yet.
Steve Cuden: But I haven't had a guest like that. They're all pros in some way. Nice. Nice.
Arjun Sundararajan: Okay. That makes a lot of sense. Over the