Brand Building Timeline: What time horizons did you give yourself to stay committed to the journey?

Arjun Sundararajan: Another part about this is anything about like building brand or building content or building these relationships and everything I guess, like, relationships may be, like, very immediately beneficial, but anything around brand building takes a lot of time. And, like, you know that, like, when you're putting out content out there. You know that sometimes it's seems very thankful as, like, early stages and everything else as well, but how do you feel? Like, what kind of time horizons have you given yourself for, like, this brand building and, like, how committed you are to this journey? And how did you set your mindset towards that?

Rachel Cossar: I so I told myself I would give this a pilot.

Arjun Sundararajan: Season of, I think, 8 episodes.

Rachel Cossar: To me, like, I I'm always looking at a milestone approach to achieving things. I find it's very intimidating to be like, let's do this for a whole year. And you're like, a whole year. Like, oh my god. So many things have to happen for that to be successful. So I'm like pilot season, you know, 6 to 8 guests. We'll we'll give it a shot. We'll see how it goes. So that for me included, you know, like, putting together my list of first, like, 8 to 10 guests, crafting the email to send it out to welcome them onto the show, you know, devising the show thematic, like, making sure that it wasn't just another podcast out there, but that it really made sense that it would be a value to people and people within our community and the people we reach. Right? So so that even in and of itself was kind of a a big undertaking. The first kind of milestone, I would say, was once those initial emails went out, getting people's positive, like, I would absolutely, I would love to be a guest on this show. Right? Because at that point, you're like, okay. People wanna talk about this stuff and people are, like, happy to talk to me about it for our audience. So if people had said, like, come back to us, you know, I mean, I wouldn't have expected this, but, you know, you have fears. Right.

Arjun Sundararajan: If people had said like, oh, maybe not for the pilot season, but, you know, a few seasons in, I'd be delighted, you know, then you're like, wow. This even this even getting the show off the ground was harder than I expected. So Right.

Rachel Cossar: That was a wonderful, validation from the market. And then, you know, like I said, we recorded all of those sessions And now we have 2 more episodes coming out, that will round out 2023. And we're already like, it was such a good experience and working with with the the Zinc team was so wonderful. It felt like we were growing together, like, I was getting more sophisticated with my needs for this show as the platform was becoming more sophisticated in support of those needs. I mean, and that's like magical. Right. That's awesome. No. I mean, I I think I I really like your approach of, like, taking it, like, one milestone at a time and, like, being able to see what you get out of it and there are early indications.

Arjun Sundararajan: It's not like I need to get, like, 5 sales by the time this is over or something like as dramatic as that, but, like, very input metric driven, how are people reacting to it, part of it. And I I really like journey part of it. And I know that, like, what are what are, like, have